When was the last time you were without your phone? Over the last decade, smartphones have transformed the way we engage with the world around us and connect with our friends and family. The popularity of smartphones and tablets has been phenomenal, and estimates suggest that there are currently 14.9 billion mobile devices in the world, with that expected to rise to 17.7 billion by 2024!
The saying goes, we are never more than an arm’s reach from our devices, and as we all spend more time browsing online, it is inherently changing the way we perform certain activities. One of the fastest-growing industries in the world is that of eCommerce.
Now while the world of eCommerce is not something new, many consumers are starting to ditch the desktop-based methods of shopping for the convenience of mobile browsing.
What is mobile eCommerce?
Mobile eCommerce is exactly as the name suggests. The world of eCommerce is constantly expanding, and while it was once only accessible via desktop computers, as technology has advanced, it has helped shoppers move away from their computer sand laptops and embrace their smartphones and tablets.
Mobile eCommerce refers to any online transaction that uses a wireless mobile device. The shift away from desktop computers has matched the advancement of smart phones and a general change in consumer behaviour.
This shift in behaviour was accelerated during the coronavirus pandemic, with eCommerce stores noticing a sharp rise in customers as social distancing became commonplace. June of 2020 saw a record 22 billion visits to retail platforms, up from 16.2 for the same period in2019. This rise is showing no signs of slowing down either, with estimates suggesting that by the end of 2021, $3.56 trillion will be spent globally through mobile transactions.
Why is mobile eCommerce becoming so popular?
Over the last decade, the advancement in technology has been incredible. For those of us of a certain age, we will remember a time when mobile phones were simply a way of calling or texting (with texts costing 10p to send!). However, nowadays, they are a tool that is rarely out of our hands.
Whether it is browsing social media, snapping high-quality pictures, or playing games, our smartphones are an essential part of our day-to-day lives. In fact, research has shown that, on average, we spend an incredible 4.2 hours a day glued to the screens of our phones, a 30% increase from 2019.
The ease of use of these devices has transformed how we engage with the world around us. We are now able to browse the internet and chat with friends around the world from a few taps of our smartphone, no matter where in the world we might be. No matter whether we are lying in bed, on the commute to work, waiting for our lunchtime coffee or watching TV, we can now access websites and online stores with ease.
This easy access has seen the rate of mobile browsing steadily increase, and in 2020 56% of all web traffic came from mobile devices. This has meant that eCommerce stores have had to adapt their approach to ensure that they are now able to meet the changing demands of the modern consumer.
How do you adapt to the needs of mobile eCommerce?
There can be no denying that mobile eCommerce is not only on the rise but is here to stay. That means it has become crucial that online stores are adapting their approach to ensure they are able to offer customers the ability to purchase via their mobile devices.
One of the most critical aspects of this is ensuring your website is suitable for browsing on a smartphone and tablet and is as responsive as possible. This means your website will automatically adjust to suit the confines of the screen your customers are using, giving them the ability to clearly and easily browse your entire inventory.
When it comes to effective mobile eCommerce sites, page loading times are essential, and the modern consumer now expects incredibly fast load times. A website that takes more than five seconds to load will see 38% of visitors click away to a competitor, while 85% of visitors expect a mobile site to load faster than the desktop equivalent.
Mobile eCommerce poses a number of additional challenges compared to traditional desktop methods. One of the most significant of these is the need for clear CTAs throughout the page, ensuring you are captivating the attention of your customers. When it comes to mobile browsing, it is essential that you are always optimising the overall experience for the user, particularly during the checkout process.
Cart abandonment is one of the biggest challenges facing eCommerce businesses, and this is only amplified when it comes to mobile browsing. That is why you need to ensure you are giving your customers the smoothest and fastest checkout options possible, and the likes of Apple Pay, PayPal and Visa Checkout are very helpful in doing this.
Pros and cons of mobile eCommerce
There can be no denying that mobile eCommerce offers many benefits. As the rise of smartphones becomes more commonplace, it is going to become a crucial way of ensuring you are able to meet the demands of the modern consumer.
While it was once a nice bonus to offer consumers, with over half of all web traffic coming from mobile devices those companies which are not offering mobile-responsive website are going to be alienating a huge amount of potential customers. Not only that, but mobile eCommerce helps to further expand your analytics, ensuring you can tailor your offering to meet demand and allowing you to maximise your marketing and conversions.
Of course, creating a mobile eCommerce site is not without some cons. First of all, it can be an additional expense to adapt your existing website and platform to ensure you are meeting the requirements of mobile browsing. However, it is important to remember that by making these changes, you will be able to expand your reach and drive more consumers to your pages.
Other aspects you will need to consider is the security of the site, with mobile networks being slightly more prone to malicious activity that you should be aware of. You will also need to be mindful of the different marketing tactics required to maximise your conversions and keep potential buyers engaged.
Are you looking to discover the benefits of mobile eCommerce?
In recent years, the world of mobile eCommerce has risen exponentially, and it is showing no signs of slowing down. If you are looking to transform your online store and want to take advantage of the many benefits that offering mobile browsing can bring, then Neko Web Design is here to help you.
We have helped multiple businesses successfully build high quality, well optimised stores, allowing them to not only reach even more customers but boost their conversations, too. So if you want to find out how our team can help you, book your free 15-minute discovery call with an eCommerce expert today.