Benefits of eCommerce

May 2020

The space for eCommerce is huge, and it’s expected to see major growth over the next few years. It’s estimated that in 2020, there are 2.05 billion digital buyers in the world. This number is expected to grow to 2.14 billion by the year 2021 (Oberlo). That’s a staggering increase of 90 million buyers in just one year. With these figures, it's safe to say that any business selling products of any kind (both physical and digital) that does not make use of eCommerce is missing out on a major opportunity.

It’s very possible to sell products using other existing platforms and marketplaces such as Amazon and Instagram. Despite this, there are many benefits to having a dedicated eCommerce website for your business that cannot be matched. We have found many benefits to having eCommerce websites. In this article, we’ll focus on the following:

  1. Benefit from SEO Marketing
  2. Global Reach
  3. Omni-Channel Presence
  4. Scale Your Business with Ease
  5. Payment Gateways
  6. Strengthen Your Brand

1. Benefit from SEO Marketing

SEO (Search Engine Optimisation), put simply, is the process of making sure a website can be found via search engines (such as Google) for particular keywords that are relevant to what the website is offering. SEO is a form of inbound marketing, which has a higher conversion rate than forms of paid outbound marketing.

Having a dedicated eCommerce website places you in a position to benefit from both paid and organic SEO marketing. There are many ways your website can be optimised for SEO - from well structured product listing and descriptions, to high quality content. Having a well optimised eCommerce website will make it significantly easier for new and existing customers to find you, which has a direct impact on your bottom line.

2. Global Reach

A dedicated eCommerce website for your business means that your customer base is not limited to a particular region or demographic. Customers from across the world will be able to view your catalogue of products and buy from you easily and securely. 

Even if you are primarily a service-based business (e.g. a hairdresser), you can still benefit from integrating eCommerce into your website and selling your specialised products with ease. This will also allow you to reach new potential customers and clients, who may not have known about your business before.

3. Omni-Channel Presence

An eCommerce website gives you ownership of a centralised platform to sell your products. With this ownership, you can reach existing and potential new customers across a wide range of marketing channels without any restrictions or limitations. 

Even if you choose to make use of existing marketplaces (such as eBay, Amazon) or social platforms such as Instagram, having a centralised location that connects all of your platforms together will strengthen your business in the long run.

4. Scale Your Business with Ease

An eCommerce website will grow with your business. Whether you sell 3 products or 3000, a well designed eCommerce website is easily scalable and does not place any limit on your business operations.

An eCommerce website will also help to grow your business by providing you with access to new marketing channels and opportunities (such as SEO marketing mentioned previously). It will also provide customers with a very easy and convenient buying experience which will increase repeat purchases and recommendations. 

5. Payment Gateways

Having a dedicated eCommerce website for your business allows you to accept payments in many ways, which improves the customer experience and conversion rates. Modern-day payment solutions such as Square, Stripe and PayPal allow businesses to take credit and debit card payments from a variety of providers from around the world with the funds reaching your bank account in a matter of days. Solutions such as GoCardless make it very easy for business owners and entrepreneurs alike to set up recurring payments (e.g. monthly subscription for access to a digital product).

6. Strengthen Your Brand

It has been proven that businesses with their own dedicated websites/eCommerce stores are perceived as more reliable and trustworthy than businesses who do not have a dedicated website. Modern day technology, easy access to information and consumer habits mean that consumers increasingly look to learn more about a brand before purchasing from them.

Having your own eCommerce website gives you more control over how customers interact with your brand. Also, having your own eCommerce website allows you to aggregate all of your social proof (reviews, testimonials etc) from various platforms in one place.

---

These are some of the many key benefits of eCommerce websites we have identified. Others include the ability to make income 24/7, giving your customers a personalised online shopping experience, and gaining access to customer data for analysis. The list goes on.

However, the key is to have an eCommerce website that has been well designed. This involves everything from the general look and feel of the website across different devices, down to the functionality and design of micro-interactions. If you’re looking for professional help to set up your online store, click here to get in touch with us and find out what we can do for you.